The kid who skied on weekends probably outperformed the kid in AP classes. Here's why.
Your after-school activities probably shaped you more than your GPA did
Not your test scores. Not the number of AP classes on your transcript. The thing you showed up for after the bell rang (the sport, the instrument, the program, the mountain) that's what built you.
It sounds like a reach. But the research backs it up, and honestly, so does my own life.
Passion plus perseverance
I read a book a while back called Grit by Angela Duckworth that kind of reframed how I think about success. Her research is simple and a little unsettling: talent isn't what separates the people who finish things from the people who don't. Neither is IQ. Neither is how many advanced courses you took in high school.
It's grit. A combination of passion and perseverance toward something that matters to you. And the best place to build it? Outside the classroom.
Duckworth found that sustained follow-through in extracurricular activities (sticking with something year after year, getting better, being pushed by someone who believes in you) predicted college completion, leadership, and long-term achievement better than grades or test scores alone. The specific activity didn't matter. Tennis, debate, robotics, skiing. What mattered was that a kid chose something, came back the next year, and made progress.
That's grit being built in real time. Most of the time the kid has no idea it's happening. They're just having fun.
We're removing the resistance that builds character
Instant gratification has never had more meaning in 2026 than before. In a world optimized for convenience, everything is faster, easier, more frictionless than it's ever been. That's mostly good. But there's a quiet cost. We're slowly removing the resistance that builds grit in the first place.
Idle hands and all that. It's beyond parenting style, it's a cultural phenomenon. Which is exactly why programs like Stoke feel so important right now.
What Stoke is doing in Townsend, Montana
Stoke serves kids from sixth through twelfth grade, giving those who might not otherwise get the chance access to real activities led by people who genuinely care. Skiing, pottery, cooking, horseback riding, robotics.
Not babysitting. Actual hard things, with actual instructors, that require actual commitment.
Jim Domino, Stoke's president, and the board behind him aren't just filling kids' afternoons. They're giving them something most adults spend years searching for: something worth showing up for. Something that challenges them. Something that (without them even knowing it) is building the passion and perseverance that will carry them through everything that comes next.
These kids aren't thinking about grit. They're just having a good time. That's exactly the point.
I know this because of a ski pass
When I was 11, my parents got me skis for Christmas. Rentals, as it happened, and a ski pass sponsored by an after-school kids program.
I can't recall many Christmas presents from my childhood. But I can vividly retell my first experiences on the mountain. Pizza. Pizza. Pizza. Until eventually something clicked, the mountain opened up, and someone said "Hey, why don't we try the second lift now?"
I was learning grit. First the perseverance (just trying to stay upright) then later a deep, lasting passion for skiing. That passion became the reason I wake up in the morning. I didn't know I was building grit at 11. I was just having fun. But looking back, that's where it started. The drive, the love for the outdoors, the belief that hard and uncomfortable things are worth doing.
It's also a big part of why I started Chuck.
Adventure isn't just a good time. It's how people are built
At Chuck, we hitch racks and other outdoor accessories to help haul your gear to wherever you’re going. But the mission underneath the product has always been the same: make adventure happen now. With the people you love, doing the things you love. Now, not someday.
When we learned about what Stoke is doing (giving kids who might not otherwise get the chance access to the exact kind of experiences that build passion and perseverance) we didn't hesitate. We're proud to donate a Chuck Bucket ski rack to help haul more kids up the mountain. And even prouder to put our name next to an organization doing work this meaningful.
Stoke is building the next gritty generation. One ski run, one pottery class, one robotics competition at a time. The impact on these kids' lives (their confidence, their drive, their sense of what they're capable of) will compound in ways none of us can fully measure. But it's there. And it starts with just giving them something worth showing up for.
Before you scroll on, sit with these three questions
Do you have a passion that helps you persevere through hard things?
If you have kids (or plan to) are you giving them real opportunities to find theirs?
And is there a program, an organization, a kid in your community who just needs access to something that could change everything for them?
That's what Stoke is doing. And it's what we all can do, in whatever way we're able.
Passion isn't found, it's built. And it usually starts after school.
